Real estate CRM for agencies and brokers
Short answer: ITC-CRM is a real estate CRM for agencies and brokers that gives every buyer a seriousness score with a reason and assigns leads to agents according to their shifts. Its auto-reply sends prices, locations and project photos, and stages like viewing, negotiation, reservation and contract keep every deal on track.
A buyer asks about the price, location, payment plan and unit photos before even thinking about a viewing, and asks three agencies at once. Whoever replies fastest and follows up best gets the viewing.
No credit card · Set up in under ten minutesWhere do real estate agencies lose buyers today?
- Leads from ads arrive by the dozen, and most are not serious.
- Each agent works from their own phone, and the agency does not know who followed up with whom.
- A serious buyer goes cold because nobody called them in time.
How does ITC-CRM help real estate agencies and brokers?
- A seriousness score for every buyer, with a reason.
- Leads assigned to agents according to their shifts.
- An auto-reply with prices, locations and project photos.
- Stages you name: viewing, negotiation, reservation, contract.
- Contracts, quotes and payments from the buyer's record.
- Live translation: your staff read and write in their own language, the customer receives theirs.
- Your company email and website forms in the same inbox, with a summary of every message.
- Comments on your Facebook and Instagram posts and ads arrive in one place, where your team, or the AI, replies publicly or by private message.
- A voice assistant that answers customers' WhatsApp calls in their language, even out of hours, and writes the summary in their conversation.
What does it look like on a working day at an agency?
An ad for a new project brings in sixty messages in a day. The auto-reply sends the project photos and prices and asks about budget and a convenient time for a viewing. The agents start with the highest-scoring buyers.
How it starts
- 1
Connect your channels
WhatsApp, Instagram, Messenger and your website chat.
- 2
Add your business information
Your services, prices and frequently asked questions.
- 3
Add your team
Then start replying from the browser or the mobile app.
FAQ
Can leads be assigned to agents automatically?
Yes. ITC-CRM assigns leads by working hours and time off, and you can still reassign them manually.
Does it send unit photos automatically?
Yes. You save each project's photos in the ITC-CRM reply library, and it sends them when someone asks.
Can we track payments after the sale?
Yes. ITC-CRM handles instalments with due dates and payment reminders.
Can ITC-CRM tell which property buyers are serious?
Yes. ITC-CRM gives every buyer a seriousness score with a reason, so agents start with the highest-scoring buyers.
Can we name our own sales stages for property deals?
Yes. In ITC-CRM you name the stages, such as viewing, negotiation, reservation and contract.
Can ITC-CRM reply to comments on our property ads on Facebook and Instagram?
Yes. ITC-CRM collects comments on your Facebook Page and Instagram professional account posts and ads, including comments on your project ads, in one Comments section. Your team replies publicly, sends the commenter a private message, or hides spam, and an optional AI can answer questions and hide spam automatically.

Try it on your real customers
Seven full days, no credit card. And if it is not for you, your data leaves with you in one click.