Reply to every Facebook and Instagram comment from one place
Short answer: ITC-CRM gathers comments on your Facebook Page and Instagram posts and ads into one Comments section. Your team replies publicly, sends the commenter a private message, or hides spam in one click, and an optional AI assistant can answer questions and hide spam automatically.
A comment that asks "how much?" under an ad is a customer with their hand up. When nobody answers it for a day, they go to whoever did. ITC-CRM puts those comments in front of your team the moment they arrive.
No credit card · Set up in under ten minutesWhy do comments on ads get lost?
- Comments are spread across several posts, ads, a Facebook Page and an Instagram account, so nobody sees all of them.
- Questions about price sit unanswered under an ad that you are paying for.
- Spam and insults stay visible under your posts until someone happens to notice.
What can your team do with each comment?
- See every comment with the post or ad it was written on.
- Reply publicly under the comment.
- Send the commenter a private message, which continues as a normal conversation in your inbox.
- Hide a comment, such as spam or an insult.
- Filter by comments that still need a reply.
How does the AI reply to comments?
- It is off until you switch it on, and you choose: ads only or all posts.
- Spam, insults and promotional links are hidden automatically.
- Emoji-only comments and comments that only tag friends get no reply.
- A real question gets a short public reply in the same language, plus one private message with the details if they are in your business information.
- It replies once per person on the same post, and never inside a reply thread.
An example from a working day
At 11 pm a clinic's Instagram ad gets three comments: "price?", a crypto spam link and a heart emoji. The AI hides the spam, ignores the emoji, replies "We've sent you a private message" under the question, and sends the price in a private message. In the morning the patient's reply is already waiting in the inbox, assigned to a team member.
How it starts
- 1
Connect your Page and Instagram
From Integrations, connect your Facebook Page and Instagram professional account and approve the comment permissions.
- 2
Open the Comments section
New comments appear with their post or ad, and the ones that need a reply are marked.
- 3
Reply, or let AI help
Answer yourself, or switch on AI replies for ads only or for all posts.
FAQ
Which comments does ITC-CRM receive?
Comments on the posts and ads of your connected Facebook Page and Instagram professional account. Personal Instagram accounts cannot be connected.
Can I reply to a comment with a private message?
Yes. ITC-CRM sends the commenter a private message, and when they answer, the conversation continues in your inbox like any other chat. Meta allows one private reply per comment within a limited time after it was written.
Does the AI write prices publicly under the post?
No. The public reply stays short, for example "we've sent you a private message", and details such as prices go in the private message.
Can I stop the AI from replying to comments?
Yes. The AI comment reply is off by default. The owner or a manager can choose off, ads only, or all posts at any time.
I already connected Facebook and Instagram. Do I need to do anything?
Yes, reconnect them once. Comments need extra permissions from Meta, and reconnecting from the Integrations page grants them.
Are comments mixed with direct messages?
No. Comments have their own section, and only a private reply opens a conversation in the inbox, so the team always knows what is public and what is private.
Try it on your real customers
Seven full days, no credit card. And if it is not for you, your data leaves with you in one click.