Lead scoring and routing: know which lead is serious and send it to the right person
Short answer: Lead scoring in ITC-CRM uses AI to read each conversation and give every lead a score out of 100 with a one-sentence reason, so your team knows who to call first. New conversations are then distributed automatically to team members on shift, with alerts for any left unanswered.
A hundred messages a day, and only ten from serious buyers. Without scoring, your team's time goes on the merely curious while the real customer goes cold. ITC-CRM sorts them for you.
No credit card · Set up in under ten minutesHow does AI lead scoring work, and why does it give a reason?
The AI reads the conversation and gives each lead a score out of a hundred, with a one-sentence reason such as “asked about the price and instalments and requested an appointment”. So your team knows who to call first.
Can I name my own sales stages?
- New, follow-up, qualified, visit, quote, negotiation, won, lost — or your own stages.
- The AI suggests the stage from the conversation, and never changes a stage a team member moved by hand.
- The sales pipeline board shows every deal with its stage and value.
How are leads distributed and followed up automatically?
- New conversations are assigned to whoever is actually on shift.
- Alerts for conversations left unanswered past a time you set.
- An automation drafts a follow-up message for a customer who has gone quiet; a team member reviews it and sends it.
How it starts
- 1
Name your sales stages
Or use the ready-made ones.
- 2
Set your team's working hours
So work goes only to people who are on shift.
- 3
Follow it on the dashboard
Scores, stages and each team member's performance.
FAQ
Does the scoring change a stage a team member has set?
No. ITC-CRM's automatic scoring never touches a stage that a person changed by hand.
What happens if the whole team is on leave?
The new conversation stays in the “Unassigned” list in ITC-CRM rather than being pushed to someone who is away, until someone is back or a manager assigns it.
Can I add stages specific to my business?
Yes. In ITC-CRM you name the stages and order them however suits your business.
Can the AI suggest a lead's sales stage?
Yes. ITC-CRM's AI suggests the stage from the conversation, but it never changes a stage a team member moved by hand.
Does ITC-CRM help follow up with customers who went quiet?
Yes. An ITC-CRM automation drafts a follow-up message for a customer who has gone quiet, and a team member reviews it and sends it.
Is there a pipeline board for deals?
Yes. ITC-CRM's sales pipeline board shows every deal with its stage and value.
Try it on your real customers
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