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Help Center ← Integrations ← Facebook and Instagram comments

Facebook and Instagram comments

◷ 3 min read↻ Updated 20 September 2026

Comments on your Facebook Page and Instagram posts and ads arrive in the Comments section, so your team can answer them from the same place as messages.

What arrives

  • Comments on posts and ads of the connected Facebook Page.
  • Comments on posts and ads of the connected Instagram professional account (Business or Creator).
  • Each comment is shown with the post or ad it was written on.

Connect or reconnect

Already connected before? Reconnect once

Comments need extra permissions from Meta. A Page or account connected before comments existed will not send them until you reconnect it.

  1. Sidebar: Integrations → the Facebook Messenger card → Manage connection → Continue with Facebook.
  2. Approve all the permissions in the Facebook window and keep your Page ticked.
  3. Do the same on the Instagram Direct card with Continue with Instagram.
  4. Open Comments in the sidebar. New comments appear there from now on.

Replying

  • Reply: a public reply under the comment.
  • Private reply: a private message to the commenter. When they answer, the conversation continues in the inbox.
  • Hide: hides the comment from the public, for spam or insults.
Meta's rule for private replies

Meta allows one private reply per comment, and only within a limited time after the comment was written. Answer new comments early.

AI replies

The owner or a manager chooses the mode at the top of the Comments section: off, ads only or all posts. It is off by default and depends on your plan.

  • Spam, insults and promotional links are hidden automatically.
  • Emoji-only comments and tags of friends get no reply.
  • A question gets a short public reply in the same language, and one private message with the details if they are in the AI's business information.
  • One reply per person on the same post. Replies inside a thread are not answered.

If it does not work

No comments arrive

Reconnect the Page and the Instagram account and approve every permission. Then write a test comment from a different account than the one that manages the Page.

The private reply button fails

The comment is too old, or it already received a private reply. Meta allows only one, within a limited time.