Help CenterIntegrationsConnecting TikTok

Connecting TikTok

2 min readUpdated 20 September 2026

TikTok connects through a secure sign-in, but what arrives from it today is not everything that will arrive later. Read this before concluding the connection is broken.

What actually arrives today

Status
TikTok lead-form leadsArrive and join your sales pipeline
Direct messagesAwaiting TikTok approval for the Business Messaging API
Why does it say "connection ready" while no messages arrive?

Because our side is genuinely complete; what remains is a decision at TikTok, not with us or with you. When approval is granted, messages start arriving with no action from you.

Steps

  1. Integrations → the TikTok card → Manage connection.
  2. Press Continue with TikTok.
  3. Sign in with a TikTok for Business account and approve the permissions.
TikTok connection dialog
The amber strip at the bottom tells you where the messaging approval stands.

If it does not work

Signed in, but the connection did not complete

Most likely the account is personal, not Business. Switch it in the TikTok app: Settings and privacyAccountSwitch to Business Account.

Leads are not arriving

Make sure the lead form belongs to the same business account you connected, not to another ad account.